ABOUT
Tony Palazzo
Senior Vice President of Administration
I’m a strategic operator with 15+ years of experience leading cross-functional teams across operations, systems, facilities, HR, and project execution. As SVP of Administration, I oversee Logical Position’s PMO and partner closely with the CEO to turn high-level ideas into enterprise-wide execution.
My focus is clear communication, scalable systems, and organizational alignment that enables growth. I work across technology, infrastructure, finance, and people operations to ensure strategic initiatives are delivered, not just discussed.
About Logical Position
Logical Position is a Premier Google Partner, Bing Elite Partner, and Facebook Marketing Partner, specializing in digital marketing across Paid Search, SEO, Social Media Marketing, and Website Design. As the largest Google Channel Partner in the Americas, we serve thousands of businesses worldwide. Recognized as one of Inc. Magazine’s Best Places to Work, Logical Position has received top industry accolades, including Microsoft Advertising’s Global Partner of the Year and Google’s Growing Businesses Online award.
EXPERIENCE
Logical Position
2010 – Present
Senior Vice President of Administration (Current Role)
Oversee nationwide administrative operations and strategic execution, reporting directly to the CEO. Lead the Project Management Office (PMO) and ensure prioritization and delivery of cross-functional initiatives across all departments.
- Manage nationwide facilities, leasing, TI, FF&E, security, purchasing, and IT systems
- Direct the PMO, ensuring all projects align with company objectives and executive priorities
- Partner with the CEO and ELT to translate strategic vision into operational action
- Drive executive communication, internal planning, and leadership alignment company-wide
Vice President of Operations
Led cross-departmental operations during a period of rapid growth. Aligned business functions to enable scale while maintaining cultural continuity and process integrity.
- Oversaw Human Resources, IT, Recruiting, Education, Culture, Finance, and Software Development
- Directed strategic planning and operational execution across departments
- Implemented process improvements to drive efficiency and profitability
- Supported expansion from a regional business to a national organization
Vice President of Marketing
Built and led the internal marketing organization from the ground up, transitioning the company from outbound sales to an inbound growth model.
- Developed and executed brand, advertising, and lead generation strategies
- Led teams across digital marketing, creative services, PR, events, and internal communications
- Created customer segmentation and messaging strategies based on research and trend analysis
- Collaborated with Sales and Product leadership to align positioning and demand generation
Director of Business Development
Oversaw inbound sales performance, early-stage product marketing, and competitive intelligence.
- Managed campaign strategy, customer targeting, and pipeline forecasting
- Collaborated with product teams on early-stage feature planning and positioning
- Monitored performance metrics and client feedback to refine go-to-market execution
Other Experience
Apex Systems, Human Resources
Aerotek Engineering, Human Resources
Stryker Endoscopy, Sales & Marketing
EDUCATION
University of Oregon
BACHELOR'S OF SCIENCE
- Major: Economics
- Minors: Marketing, Communication
