Tony Palazzo

Strategic Operations | Sales & Marketing Alignment | Marketing Operations

ABOUT

Tony Palazzo

SVP of Strategic Operations | Logical Position

I'm a strategic operator who turns business problems into coordinated execution. I work across sales, marketing, and operations to build the systems and alignment that convert strategy into measurable revenue outcomes.

My work spans cross-functional initiative management, sales and marketing alignment, process automation, and applying AI where it eliminates cost and accelerates output. I'm drawn to the problems that live between departments and the leaders who need someone to make them move.

Tony Palazzo Professional Headshot

EXPERIENCE

Logical Position

2010 – Present

SVP of Strategic Operations (Current Role)

Expanded role adding oversight of the company's marketing function to an existing strategic operations scope. Leading the end-to-end marketing transformation: brand repositioning, attribution infrastructure, sales and marketing alignment, and revenue-connected campaign strategy. Continue to serve as strategic partner to the CEO, driving cross-functional initiatives and facilitating executive alignment, meeting cadence, and action item follow-through. Applying AI and automation within sales and marketing operations to improve efficiency and reduce manual workflows.

  • Redesigned enterprise proposal process, significantly improving close rates for enterprise deals
  • Built AI-powered proposal automation, reducing manual proposal creation from hours to minutes
  • Implemented AI-assisted sales scripting that cut new rep ramp time in half
  • Led cross-functional sales and marketing discovery sprint, surfacing and prioritizing dozens of initiatives with clear ownership
  • Led pricing transformation that drove meaningful improvement in contract mix and average MRR
  • Built intelligent email orchestration system processing thousands of daily client communications

Vice President of Operations

Led cross-departmental operations during a period of rapid growth. Aligned business functions to enable scale while maintaining cultural continuity and process integrity.

  • Oversaw Human Resources, IT, Recruiting, Education, Culture, Finance, and Software Development
  • Directed strategic planning and operational execution across departments
  • Implemented process improvements to drive efficiency and profitability
  • Supported expansion from a regional business to a national organization

Vice President of Marketing

Built and led the internal marketing organization from the ground up, transitioning the company from outbound sales to an inbound growth model.

  • Developed and executed brand, advertising, and lead generation strategies
  • Led teams across digital marketing, creative services, PR, events, and internal communications
  • Created customer segmentation and messaging strategies based on research and trend analysis
  • Collaborated with Sales and Product leadership to align positioning and demand generation

Director of Business Development

Oversaw inbound sales performance, early-stage product marketing, and competitive intelligence.

  • Managed campaign strategy, customer targeting, and pipeline forecasting
  • Collaborated with product teams on early-stage feature planning and positioning
  • Monitored performance metrics and client feedback to refine go-to-market execution

Other Experience

Apex Systems - Human Resources
Aerotek Engineering - Human Resources
Stryker Endoscopy - Sales & Marketing
Tony Palazzo Speaking
University of Oregon Campus

EDUCATION

University of Oregon

BACHELOR'S OF SCIENCE

  • Major: Economics
  • Minors: Marketing, Communication

Jesuit High School